Congressional Elections : Campaigning at Home

Paul S. Herrnson--is professor of government and politics at the University of Maryland.

Preface

ix

Introduction

3

(5)

The Strategic Context

8

(28)

The Candidate-Centered Campaign

8

(2)

The Institutional Framework

10

(9)

Political Culture

19

(2)

Campaign Technology

21

(2)

The Political Setting

23

(5)

Recent Congressional Elections

28

(7)

Summary

35

(1)

Candidates and Nominations

36

(34)

Strategic Ambition

37

(12)

Passing the Primary Test

49

(7)

Nominations, Elections, and Representation

56

(10)

The Senate

66

(3)

Summary

69

(1)

The Anatomy of a Campaign

70

(14)

Campaign Organizations

71

(9)

Campaign Budgets

80

(2)

Senate Campaigns

82

(1)

Summary

82

(2)

The Parties Campaign

84

(36)

National Agenda Setting

85

(3)

The National, Congressional, and Senatorial Campaign Committees

88

(2)

Strategy, Decision Making, and Targeting

90

(3)

Campaign Contributions and Coordinated Expenditures

93

(7)

Campaign Services

100

(11)

Independent Expenditures and Issue Advocacy

111

(4)

The Impact of Party Campaigning

115

(4)

Summary

119

(1)

The Interests Campaign

120

(30)

The Rise of PACs

121

(5)

Strategy, Decision Making, and Targeting

126

(7)

Contributions

133

(4)

Campaign Services

137

(3)

Independent Expenditures and Issue Advocacy

140

(6)

The Impact of Interest Group Activity

146

(3)

Summary

149

(1)

The Campaign for Resources

150

(30)

Inequalities in Resources

151

(3)

House Incumbents

154

(9)

House Challengers

163

(7)

Candidates for Open House Seats

170

(5)

Senate Campaigns

175

(4)

Summary

179

(1)

Campaign Strategy

180

(24)

Voting Behavior

180

(4)

Voters and Campaign Strategy

184

(2)

Gauging Public Opinion

186

(3)

Voter Targeting

189

(3)

The Message

192

(11)

Summary

203

(1)

Campaign Communications

204

(21)

Television Advertising

205

(5)

Radio Advertising

210

(1)

Newspaper Advertising

211

(1)

Direct-Mail Advertising

212

(1)

The Internet

213

(2)

Free Media

215

(4)

Field Work

219

(1)

The Importance of Different Communications Techniques

220

(2)

Summary

222

(3)

Candidates, Campaigns, and Electoral Success

225

(24)

House Incumbent Campaigns

226

(5)

House Challenger Campaigns

231

(6)

House Open-Seat Campaigns

237

(2)

Senate Campaigns

239

(4)

Claiming Credit and Placing Blame

243

(4)

Summary

247

(2)

Elections and Governance

249

(16)

The Permanent Campaign

249

(3)

A Decentralized Congress

252

(4)

Political Parties as Centralizing Agents

256

(1)

Responsiveness, Responsibility, and Public Policy

257

(7)

Summary

264

(1)

Campaign Reform

265

(23)

The Case for Reform

265

(10)

Recommendations

275

(8)

Prospects for Reform

283

(3)

Conclusion

286

(2)

Notes

288

(30)

Index

318

(11)

Notes Name Index

329

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Congressional Elections : Campaigning at Home and in Washington

Author Biography

Table of Contents

Supplemental Materials