Consumer Behavior

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:

• An easy-to-follow introduction to and overview of consumer behavior
• The consumer buying process
• A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
• Supplementary materials for instructors, including PowerPoint slides and a Test Bank

Acknowledgments v

Preface vii

About the Authors xv

Part I Introduction: Consumer Behavior Insights

1 Introduction: Consumers are Key to a Company’s Success 2

2 Consumers’ Insights as Drivers of Marketing Strategies 16

3 How (and Why) to Listen to Consumers 41

Part II Consumer Buying Process

4 How Consumers Make Decisions 58

5 Post-Purchase Behavior 79

6 The Irrational Consumer: Biases and Situational Effects on Consumers’ Decision-Making 98

Part III Behind and Infront: The Scenes of the Buying Process

7 Consumer Motivation and Emotions 120

8 Consumer Personality and Self-Concept 142

9 Learning and Memory 163

10 Consumer Attitude Formation and Change 184

11 Consumers’ Perception 205

12 Consumers’ Social and Cultural Context 224

Part IV Diverse Perspectives That Comprise Us All

13 The Global Consumer 246

14 Social Media 273

15 Do Good Consumption 296

Theory Glossary G-1

keyword Glossary G-5

Index I-1

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.