Consumer Behavior

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

PART I Introduction to Consumer Behavior

3

(64)

Consumer Behavior and Consumer Research

5

(29)

How Consumer Analysis Affects Business Strategy

34

(33)

PART II Consumer Decision Making

67

(118)

The Consumer Decision Process

69

(30)

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

99

(27)

Purchase

126

(33)

Post-Purchase Processes: Consumption and Evaluation

159

(26)

PART III Individual Determinants of Consumer Behavior

185

(126)

Demographics, Psychographics, and Personality

187

(45)

Consumer Motivation

232

(27)

Consumer Knowledge

259

(22)

Consumer Intentions, Attitudes, Beliefs, and Feelings

281

(30)

PART IV Environmental Influences on Consumer Behavior

311

(122)

Culture, Ethnicity, and Social Class

313

(46)

Family and Household Influences

359

(36)

Group and Personal Influence

395

(38)

PART V Influencing Consumer Behavior

433

(109)

Making Contact

435

(24)

Shaping Consumers' Opinions

459

(27)

Helping Consumers to Remember

486

(56)

Pick'n Pay

310

(205)

Service Corporation International

515

(5)

Amazon.com

520

(4)

Avon

524

(3)

The Duck Company

527

(5)

National Pork Producers Council

532

(8)

Destroy-Your-Business.com

540

(2)

Glossary

542

(8)

Credits

550

(2)

Name Index

552

(2)

Subject Index

554

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Summary

Table of Contents

Supplemental Materials