The Consumer on the Home Front Second World War Civilian Consumption in Comparative Perspective

Hartmut Berghoff is Professor of Economic and Social History at the University of Gottingen.

Jan Logemann is a Research Fellow in the Department of Economic and Social History at the University of Gottingen.
Felix Romer is a Research Fellow in Modern History at the German Historical Institute London.

1. Introduction: Consumption on the Home Front during the Second World War: A Transnational Perspective, Hartmut Berghoff
I Food: Organization and Experience of Subsistence and Survival
2. The Hidden World of Soviet Wartime Food Provisioning: Hunger, Inequality, and Corruption, Wendy Z. Goldman
3. The Home Front and Food Insecurity in Wartime Japan: A Transnational Perspective, Sheldon Garon
4. Food Consumption in Britain during the Second World War, Ina Zweiniger-Bargielowska
5. Deprivation and Indulgence: Nazi Consumption Policy on Tobacco, Nicole Petrick-Felber
II Advertising and the Media: Diversion, Compensation, and Postwar Promises
6. 'Not the least of all that you will prize among the blessings of peace': Commercial Advertising and Imagining the Postwar World, David Clampin
7. For the Sake of the Nation: Mobilizing for War in Japanese Commercial Advertisements 1937-1945, Annika A. Culver
8. Selling to the Volksgemeinschaft: Advertising and Consumers in Second World War Germany, Pamela E. Swett
III Fashion and the Media
9. Vicarious Consumption: Fashion in German Media and Film during the War Years 1939-1943, Mila Ganeva
10. Soviet Wartime Fashion as a Phenomenon of Culture and Consumption, Sergey Zhuravlev
11. Strategic Austerity: The Canadian Middle Path, Bettina Liverant
12. From Wartime Research to Postwar Affluence: European Emigres and the Engineering of American Wartime Consumption, Jan Logemann
13. A Consumer Society Shaped by War: The German Experience 1935-1955, Uwe Spiekermann
14. War after War: The Soviet Mobilization Model and Mass Consumption in the 1940s and 1950s, Oleg Khlevniuk
Conclusion and Outlook
15. The Lessons of War: Reordering the Public and Private Capacities and Dynamics of Consumption, Frank Trentmann