The Consumerist Manifesto
, by Davidson,Martin P.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780415046206 | 0415046203
- Cover: Nonspecific Binding
- Copyright: 8/14/1992
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.