The Consumerist Manifesto

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The Consumerist Manifesto by Davidson,Martin P., 9780415046206
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  • ISBN: 9780415046206 | 0415046203
  • Cover: Nonspecific Binding
  • Copyright: 8/14/1992

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Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
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