The Consuming Instinct

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption, demonstrates that most acts of consumption can be mapped onto four key Darwinian drives.

Acknowledgments	p. 7
Foreword	p. 9
Consumers: Born and Made	p. 11
I Will Survive	p. 41
Let's Get It On	p. 67
We Are Family	p. 95
That's What Friends Are For	p. 121
Cultural Products: Fossils of the Human Mind	p. 149
Local versus Global Advertising	p. 177
Marketing Hope by Selling Lies	p. 203
Darwinian Rationale for Consumer Irrationality	p. 231
Darwin in the Halls of the Business School	p. 257
Concluding Remarks	p. 287
Notes	p. 295
Index	p. 341
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The Consuming Instinct

Summary

Table of Contents

Supplemental Materials