CORPORATE ART CONSULTING PA
, by ABBOTT,SUSANNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781581150346 | 1581150342
- Cover: Trade Paper
- Copyright: 9/17/1999
Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision-makers, establish a profitable fee/commission structure, and write and present winning proposals. How to handle and install art, art program management, professional ethics, marketing, publicity and advertising are addressed.
Susan Abbott is an internationally recognized authority on corporate art consulting and has been a fine art public relations consultant for more than 20 years. She has provided art acquisition, exhibition, and public relations services for Fortune 500 corporations for two decades. She also teaches the only national seminar program for corporate art consultants, through which more than 2500 consultants have been trained and certified.She has also conducted seminars on fine art public relations in the United States and Great Britain.
PART ONE: BEING AN ART CONSULTANT | |||||
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PART TWO: SELLING YOUR SERVICES | |||||
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PART THREE: PROVIDING YOUR SERVICES | |||||
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PART FOUR: TOOLS OF THE TRADE | |||||
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Appendix | 207 | (37) | |||
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231 | (4) | |||
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Index | 244 |
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.