The Corporate Identity Reader

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The Corporate Identity Reader by Balmer; John, 9780415370998
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  • ISBN: 9780415370998 | 041537099X
  • Cover: Nonspecific Binding
  • Copyright: 2/11/2051

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This text provides an important overview of identity studies, bringing together all the key influences in the field and unifying them with editor's contextualizing commentary and an original Harvard style case study.
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