Corporate Reputation: Managing Opportunities and Threats

This collection addresses the increasingly important role of corporate reputation and business success. According to Ernst & Young, The investment community believes that between 30 and 50 percent of a company's value is intangible -based mostly on corporate reputation. Others have placed the value of such intangibles at 70%. This collection deals with the development of corporate reputation, managing corporate reputation, risks or threats to corporate reputation, and recovering from a damaged corporate reputation. Corporate Reputation combines both academic content along with practical contributions developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range and this is exactly what the contributors bring with them.