Creating a Business

There is more to setting up a successful business than just a good idea. Creating a Business conveniently and concisely examines all the relevant aspects: the excitement and satisfaction that business entails, the challenges the entrepreneur is faced with, but also the risks that lie in wait. The textbook is organized around a practical example: a company sets out to launch a new line of clothing. Disciplines with which an entrepreneur will be faced such as management, marketing, legislation, and financial management are examined. Creating a Business acquaints students of small business and entrepreneurship with all the areas of competence one needs and includes pedagogical features such as end-of-chapter questions and illustrations.