Creating and Capturing Value Perspectives and Cases on Electronic Commerce

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Creating and Capturing Value Perspectives and Cases on Electronic Commerce by Saloner, Garth; Spence, A. Michael, 9780471410157
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  • ISBN: 9780471410157 | 0471410152
  • Cover: Hardcover
  • Copyright: 10/29/2001

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The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.