Creating and Capturing Value Perspectives and Cases on Electronic Commerce
, by Saloner, Garth; Spence, A. Michael- ISBN: 9780471410157 | 0471410152
- Cover: Hardcover
- Copyright: 10/29/2001
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.