Creating Preschool Television A Story of

Around the world small children are captivated by programmes produced especially for them - from stalwarts likeSesame Streetto recent arrivals such asTeletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business.

JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include European Television Industries (with Petros Iosifidis and Mark Wheeler, 2005); Selling Television: British Television in the Global Marketplace (2004); and Changing Channels: The Prospects for Television in a Digital World (ed., 1998).

List of Illustrations and Tables	p. vi
Acknowledgements	p. vii
Understanding Preschool Television as a Production Ecology	p. 1
Safe at Home: The Origins of Preschool Television as a Public Service Project	p. 19
Growing Up: The Rise of the Global Market in Preschool Programming	p. 38
Broadcaster Perspectives on Preschool Production	p. 57
Players in Rights Management and Production	p. 76
Production Preliminaries-Development and Research	p. 96
Production Checklists, Rules and Assumptions	p. 118
In Production	p. 133
Spinning off Profits: Ancillary Exploitation and the Power of Retail	p. 149
Policy Interventions and the Crisis in Children's Television	p. 171
The Bigger Picture: Preschool Television in its Critical and Aesthetic contexts	p. 191
Conclusions and Future Outlook	p. 212
Bibliography	p. 220
Index	p. 245
Table of Contents provided by Ingram. All Rights Reserved.

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Creating Preschool Television A Story of Commerce, Creativity and Curriculum

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