Creating and Re-creating Corporate Entrepreneurial Culture

Entrepreneurship is all too often only considered in the context of new venture creation, small business issues, And The profiles and personalities of individual entrepreneurs, argues Alzira Salama in Corporate Entrepreneurial Behaviour. The emphasis in this enlightening book is very much on the 'corporate' of its title And The author focuses on the creation and maintenence of an entrepreneurial management culture that accelerates growth and enhances effectiveness and competitiveness in large organizations. Dr Salama explains what constitutes entrepreneurial behaviour, how it is facilitated by organizational culture and why entrepreneurial corporate culture is fundamental to business success. She takes the reader through ways of identifying prevailing cultures and explains how cultures are reinforced or can be changed. Drawing on exemplary case studies from around the world that the author has researched and taught over many years, sections of the book tell the stories both of successful and unsuccessful interventions made in response To The need to move on from bureaucratic or authoritarian cultures. These include specific instances where the context has been privatization, merger and acquisition, transition in the wider economy, or a combination of all these. For managers and consultants, business educators, higher level students and those on executive programmes, this valuable book will help practitioners to Understand The nature of an organization's culture, why it is as it is, whether it needs to change, and how it might be changed. Some writers take a somewhat fatalistic view of culture and at times seem resigned To The fact that the large existing corporation can almost never be changed by its managers. Alzira Salama is much more optimistic and offers her readers real world examples of how to create or re-create an entrepreneurial culture together with usable tools for achieving it.