Creative Research The Theory and Practice of Research for the Creative Industries

Creative Research helps readers define their research problem, decide on an appropriate research process and then undertake the project.

Throughout the book, Hilary Collins introduces and analyzes different techniques and procedures for collecting and analyzing a variety of data. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.

New to the second edition are detailed explorations of design thinking and ethnography as well as all new case studies on emerging tools and photographic enthnography.

Foreword
Introduction

Context
The Nature of Research ; The Nature of Research within the Creative Industries; The Importance of; Research within the Creative Industries; The Practitioners: Rachel Cooper on Credibility in Creative Research

Part One: Defining the Research Problem
What Makes a Good Research Topic?; Generating and Refining Research Ideas; Turning Ideas into; Research Projects; Understanding Research Philosophies; Research Approaches; Multiple Methods; The Practice: A Research-approached Case Study; The Practitioners: Gerry Johnson on Creating a Framework

Part Two: Managing the Research Design
Developing a Research Design and Strategy; Creating the Research Framework; Your Research Proposal; Making Research Credible; The Influence of Ethics; The Practice: A Well-Structured Research Project; The Practitioners: Pradeep Sharma on the Creative Influence.

Part Three: Managing the Research Process
Using the Literature; The Literature Review; The Process of Analysis; Using Secondary Data ; Using Primary Data; Questionnaires; Observations; Interviews; Visual Research; Photography; Narrative ; Case Study; Emerging Tools; The Practice: An Example of Elicitation Techniques ; The Practitioners: Bettina Kolb on Participatory Photo-Interview.

Part Four: Managing the Research
The Pilot Study; Analyzing Qualitative Data; Analyzing Quantitative Data; Sampling; From Critical Reading to Critical Writing; Guidelines for Drawing Conclusions and Making Recommendations ; The Practice: A Visual Research Approach - Photographic Ethnography; The Practitioners: Sapsed Et Al on the Economic Value of Research

Appendix
Working With Your Supervisor
Time Management
Written Communication
Guidelines for Non-discriminatory Language
Systems of Referencing
Bibliography
Index
Acknowledgements

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