Creativity in Business

This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author,The One Minute Manager

Acknowledgments

vii

Introduction

xi

Laughter, Tears, and Applause

xiv

ESSENCE

Business as Art

3

(10)

Get to know your inner resource

PREPARATION

If at First You Don't Succeed, Surrender

13

(26)

Learn to have faith in your own creativity

Destroy Judgment, Create Curiosity

39

(26)

Make an all-out attack on the barriers to your creativity

Pay Attention

65

(26)

Sense, look, and listen in business

Ask Dumb Questions

91

(22)

Find your own wisdom

INSPIRATION AND IMPLEMENTATION

Do Only What Is Easy, Effortless, and Enjoyable

113

(24)

Discover your life's purpose

Don't Think About It

137

(20)

Destroy the problem of time and stress

Ask Yourself if It's a Yes or a No

157

(18)

Experiencing balance in your life

Be Ordinary

175

(26)

Be your creative self all the time

Be in the World But Not of It

201

(15)

Bring your creativity to bear within your organization

Supplementary Reading

216

(1)

Guide to Exercises

217

(1)

Index

218

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Creativity in Business

Summary

Table of Contents

Supplemental Materials