The Creativity Conundrum: A Propulsion Model of Kinds of Creative Contributions

People tend to think of creativity as a trait-a single attribute with which we are born that is relatively fixed in quantity. Many people also think of creativity as something that only very gifted people possess. This book challenges all of these notions. The basic idea is that there are multiple kinds of creativity, and that everyone can develop at least some of these kinds of creativity. The book considers the various kinds of creativity as they apply in domains such as science, literature, the arts, government, business, and sports. The most common kind of creativity may be conceptual replication, whereby someone produces a minor variant of work that has been produced before. This kind of creativity represents a "limiting case" of creative thought. Most successful inventions and scientific discoveries represent "forward incrementations," which basically take existing ideas and move them to the next step in the direction the field is already going. Often more radical are redirections, whichtake a field in a new direction, and reinitiations, which represent essentially a "starting over" of how people think about a given problem. The book discusses 8 kinds of creativity, and how they are similar to and different from each other. It is illustrated with many examples, and describes why it is necessary to distinguish among the kinds of creativity. Anyone who reads the book will no longer think of creativity as "a thing." Rather, it manifests itself in 8 different ways.