Crisis Communication: Theory and Practice

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Crisis Communication: Theory and Practice by Zaremba; Alan Jay, 9780765620514
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  • ISBN: 9780765620514 | 0765620510
  • Cover: Hardcover
  • Copyright: 4/15/2010

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Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning.