Brian spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of eBusiness Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co-written over 15 books and are much in demand as public speakers.
Series Foreword
About the Authors
Acknowledgements
Introduction
What's It All About?A-Communications and Language
Mind your language
The Board
The chairman who chose what not to communicate
Internal Communications
Human remains
A typical employee survey
Strategising your communications
Don't shoot the messenger
Shhh! Keep it quiet
Causes of ineffective communications
The cultural divide
How good a communicator are you?
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
External Audiences
Customers and clients
Suppliers
Owners and shareholders
Corporate affairs
Community relations
The media
Crisis Communications
How Camelot's numbers finally came up
Coping with a crisis A- or a scandal
Means of Communication
Ways and means
Events
Telecommunications
Print
Electronic Communication
E-mail
Bulletin boards
Intranets and extranets
Communication Audits
Extracts from communication audits
Sounding Off
Index
Table of Contents provided by Publisher. All Rights Reserved.
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Please wait while the item is added to your bag...
×
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description,
with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.