Critical Studies in Media Commercialism

This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism.

Introduction

1

(24)

Robin Andersen

Part I Human Need and the Commercial Imperative

Introduction

25

(2)

Advertising at the Edge of the Apocalypse

27

(13)

Sut Jhally

American Advertising

40

(7)

Marshall McLuhan

The Social Effects of Commercial Television

47

(12)

Neil Postman

Part II Conglomeration, Synergy, and Global Media

Introduction

57

(2)

The Global Media Giants

59

(12)

Robert W. McChesney

Global Ethics in the Age of Behemoths

71

(13)

Anthony Smith

Sold American: US News Consultants and News Issues Abroad

84

(17)

Craig Allen

From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations

101

(26)

Matthew P. McAllister

Part III Advertising and Culture

Introduction

125

(2)

US Voices on UK Radio

127

(18)

Nancy Morris

Intoxicating Consumptions: the Case of Beer Commercials

145

(13)

Lance Strate

Road to Ruin: the Cultural Mythology of SUVs

158

(15)

Robin Andersen

Starbucks Coffee: Cultivating and Selling the Postmodern Brew

173

(13)

Katherine G. Fry

Scalable Hype: Old Persuasions for New Technology

186

(17)

Dan Weisberg

Part IV Commercial `Diversity?'

Introduction

201

(2)

Image Culture and the Supermodel

203

(11)

Delicia Harvey

Lance Strate

Light Makes Right: Skin Colour and Racial Hierarchy in Television Advertising

214

(11)

Robert M. Entman

Constance L. Book

Talking Back to Calvin Klein: Youthful `Targets' Confront their Commercial Image

225

(14)

Lauren Tucker

Part V Politics, Citizenship, and Fragmentation

Introduction

237

(2)

Segmenting, Signalling and Tailoring: Probing the Dark Side of Target Marketing

239

(11)

Joseph Turow

The Commercial Politics of the 1996 US Presidential Campaign

250

(14)

Robin Andersen

Commercial Media and Corporate Presence in the K-12 Classroom

264

(12)

Margaret Cassidy

Commodity Fetishism: Symbolic Form, Social Class, and the Division of Knowledge in Society

276

(15)

Paul Lippert

Part VI Resisting Persuasions

Introduction

289

(2)

KFC into India: a Case Study of Resistance to Globalization Discourse

291

(19)

Melissa Wall

Media Literacy and the Commercialization of Culture

310

(14)

Norman Cowie

The Public Interest in the Twenty-First Century

324

(9)

Everett C. Parker

About the Authors

333

(4)

Index

337

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Critical Studies in Media Commercialism

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Critical Studies in Media Commercialism

Summary

Table of Contents

Supplemental Materials

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