Cross-cultural Consumption: Global Markets, Local Realities

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Cross-cultural Consumption: Global Markets, Local Realities by Howes, David, 9780203437780
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  • ISBN: 9780203437780 | 0203437780
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  • Copyright: 11/1/2002

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What does an American refrigerator mean in the Solomon Islands? Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society.
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