The Cult of Lego

The LEGO brick may be the most popular toy in the world, but it's much more than just a toy. In The Cult of LEGO, John Baichtal of MAKE Magazine and Wired's GeekDad blog and Joe Meno of BrickJournal take readers on a story-packed adventure through the history of LEGO, from its humble beginnings in a small Danish village to its ascent to the summit of the toy world. Along the way, readers are immersed in the fascinating world of LEGO and its fans. They learn hundreds of obscure LEGO facts as they're surrounded by countless fantastically complex and challenging models built by some of the most famous adult LEGO builders. Both deep and wide-ranging, The Cult of LEGO is sincere, admiring, and encyclopedic in its coverage, surveying everything from gigantic models to robots to genuine works of art. Exhaustively researched and lavishly illustrated in full color, The Cult of LEGO is destined to be the definitive guide to LEGO fan culture.

John Baichtal is a contributor to MAKE magazine and Wired's GeekDad blog. He has also written for legendary tabletop gaming magazines Dragon and Dungeon, as well as Kobold Quarterly and 2600: The Hacker Quarterly.
Joe Meno is the founder of BrickJournal, a print and online LEGO® fan magazine. He has organized and run LEGO fan events, acted as an advisor on LEGO projects, and helped design LEGO sets.

Introduction
Chapter 1: The History of LEGO
Chapter 2: Building Again
Chapter 3: Minifig Mania
Chapter 4: (Re)creating Icons
Chapter 5: Building from Imagination
Chapter 6: LEGO Art
Chapter 7: Telling Stories
Chapter 8: Micro/Macro
Chapter 9: Digital Brickage
Chapter 10: LEGO Robotics: Building Smart Models
Chapter 11: Gatherings
Chapter 12: Serious LEGO
Index