Culture, Social Class, and Race in Public

Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars-via the context of public relations-in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

Damion Waymer is assistant professor in the Department of Communication at Virginia Polytechnic Institute and State University (Virginia Tech).

Theoretical Discussions of Culture, Social Class, and Race in Public Relations	p. vii
Culture, Social Class, and Race in Public Relations: An Introduction	p. 1
Culture as a "Traveling" Variable in Transnational Public Relations: A Dialectical Approach	p. 13
A City Divided: Understanding "Class Issues" in Government Public Relations	p. 31
The Corporation-as-Middle-Class-Person: Corporate Social Responsibility and Class	p. 45
Critical Race Theory and Public Relations	p. 57
Two Unreconciled Strivings: Racial Constructionism and Eliminativism in the Philosophy of Race and its Relevance to Public Relations	p. 79
Questions of Pedagogy and Practice: Exploring Topics of Culture, Social Class, and Race in Public Relations Education	p. 97
Human Trafficking in the PR Classroom: Teaching Diversity, Activism, and Empathy	p. 99
Expanding the Spectrum of PR and Race: Lessons from European Theorists, Media Critiques, and Catalan Programming	p. 113
Higher Learning: Rethinking Crisis Communication in Response to Racial Incidents on Campus	p. 131
Broaching an Uncomfortable Subject: Teaching Race in an Undergraduate U.S. Public Relations Classroom	p. 149
Culture, Social Class, and Race in Public Relations: Applications and Implications	p. 163
Decolonizing Occupy Oakland: Listening for Native American Voices in a Struggle against Social Inequality	p. 165
Speaking With and For Those Beyond the Margins: Outcast Advocacy Relations (OAR) in Public Relations	p. 189
Right to Know and Risk Communication: Implications of Risk Equity	p. 205
Was Black Rhetoric Ever Anything but Race in Public Relations?: The Challenge of the Rhetoric of Identity	p. 225
Index	p. 245
About the Contributors	p. 249
Table of Contents provided by Ingram. All Rights Reserved.

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Culture, Social Class, and Race in Public Relations Perspectives and Applications

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