Cultures of Commerce Representation and

While both the structural chnages in American business and their impact on workers have been explored in depth by historians, the broader impact of business on other cultural forms, and vice versa, is only now beginning to be studied. This anthology contributes to the new scholarship occurring at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.

Elspeth Brown is Assistant Professor of History and American Studies, Miami University. Marina Moskowitz teaches in the Department of History and is Director of the Andrew Hook Centre for American Studies, University of Glasgow. Catherine Gudis is Assistant Professor, University of Oklahoma.

List of Illustrations

ix

Contributors

xi

Introduction

1

(8)

Elspeth H. Brown, Catherine Gudis, and Marina Moskowitz

Part I Designing Markets

1 Broadcasting Seeds on the American Landscape

9

(18)

Marina Moskowitz

2 The Importance of Being True Blue: The Du Pont Company and the Color Revolution

27

(24)

Regina Lee Blaszczyk

3 The Popular Front and the Corporate Appropriation of Modernism

51

(24)

Shannan Clark

4 Rationalizing Consumption: Lejaren a Hiller and the Origins of American Advertising Photography, 1913-1924

75

(16)

Elspeth H. Brown

5 Art and Commerce: The Challenge of Modernist Advertising Photography

91

(26)

Patricia Johnston

Part II Business and the Politics of Difference, 1900-1930

6 "New York is Not America": Immigrants and Tourists in Post—World War I New York

117

(26)

Angela M. Blake

7 "The First Thing Every Negro Girl Does": Black Beauty Culture, Racial Politics, and the Construction of Modern Black Womanhood, 1905-1925

143

(28)

Tiffany M. Gill

8 The Sentimental Work of Play: Manhood and the American Toy Industry, 1900-1930

171

(28)

Woody Register

Part III Commerce and the Built Environment, 1900-1940

9 The Metropolitan Life Tower: Architecture and Ideology in the Life Insurance Enterprise

199

(30)

Roberta Mondry

10 Architectures of Seduction: Intimate Apparel Trade Shows and Retail Department Design, 1920-1940

229

(22)

Jill Fields

11 The Architecture of Mobility: Outdoor Advertising and the Birth of the Strip

251

(26)

Catherine Gudis

Part IV Representation and Organizational Culture in Post-World War II United States

12 Postwar Sign, Symbol, and Symptom: "The Man in the Gray Flannel Suit"

277

(18)

Anna Creadick

13 "Girls in Gray Flannel Suits": White Career Women in Postwar American Culture

295

(26)

Clark Davis

14 Ayn Rand and the Politics of Property

321

(22)

Andrew Hoberek

Afterword

15 Advertisements for Ourselves: Being and Time in a Promotional Economy

343

(22)

Jean-Christophe Agnew

Index

365

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Cultures of Commerce Representation and American Business Culture, 1877-1960

Summary

Author Biography

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Cultures of Commerce Representation and American Business Culture, 1877-1960

Summary

Author Biography

Table of Contents

Supplemental Materials

Digital License