Customer Centricity The Huawei philosophy of business management

In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world's largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. This book provides a deep and clear understanding of Huawei's management philosophy and strategy. Central to this is the company's orientation towards customers - that customer satisfaction is the base criterion for measuring Huawei's work. The author also examines Huawei's strategy for long-term growth, and especially the principles related to organizational design and operations, the contact improvement of end-to-end procedures, and to manage change.

Weiwei Huang is a professor of business at Renmin University of China. He has served as senior consultant to the Huawei board and Huawei's founder Mr Zhengfei Ren since 1996. He is currently Chief Management Scientist at Huawei.