Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

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How Customer Lifetime Value Is Changing How Business Is Managed	p. 1
CLV: The Databased Approach	p. 7
Approaches to the Measurement and Management of Customer Value	p. 37
Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges	p. 55
Customer Divestment	p. 71
Customer Lifetime Value and Firm Valuation	p. 87
The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals	p. 111
The Future of Managing Customers as Assets	p. 133
Index	p. 139
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