How Customer Lifetime Value Is Changing How Business Is Managed
p. 1
CLV: The Databased Approach
p. 7
Approaches to the Measurement and Management of Customer Value
p. 37
Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges
p. 55
Customer Divestment
p. 71
Customer Lifetime Value and Firm Valuation
p. 87
The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals
p. 111
The Future of Managing Customers as Assets
p. 133
Index
p. 139
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