Data Driven Business Transformation How to Disrupt, Innovate and Stay Ahead of the Competition

OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS

Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share.

Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by:

• Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model
• Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development
• Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business
• Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies

Enable your company’s data to lift profits with Data Driven Business Transformation.

CAROLINE CARRUTHERS is Chief Executive of Carruthers & Jackson Ltd., a partnership in leading data-driven transformations formed by herself and Peter Jackson. During her career, she was the first group director for Data Management at the Lowell Group and the first chief data officer for Network Rail.

PETER JACKSON is Director of Group Data Sciences at Legal & General. During his career, he has been chief data officer at Southern Water, head of data at The Pensions Regulator and a developer of data strategies for businesses in the FMCG and financial services sectors. A keynote speaker with engagements all over the world, he's co-author of The Chief Data Officer's Playbook (with Caroline Carruthers).

Preface ix

Glossary of Terms xiii

Acknowledgements xv

About the Authors xvii

1 What is Transformation? 1

2 Understand Your Starting Point 41

3 Making the Change Happen 93

4 Purpose 101

5 People 143

6 Method 173

7 Tools 197

8 Overall Change Management 223

9 Running a Business in the New Data-Driven World: Arriving at the Destination 229

10 Dynamic Data-Driven Business Transformation – D3 249

11 Conclusion 255

Index 261

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