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Data Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance

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Data Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance by Silvers; Fon, 9781439870761
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  • ISBN: 9781439870761 | 1439870764
  • Cover: Hardcover
  • Copyright: 12/14/2011
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This book presents two data warehouse solutions that deliver significant ROI; market basket analysis, approached as a database design issue rather than a data model issue; and time variance or temporal data, which present past events in their historical context. The former is available to any enterprise with a data warehouse, while the latter provides a simple design that accommodates large data volumes. The text combines these two database designs into one design, which performs market basket analysis of transactions in their historical context.

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