Dead Air: How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies

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Dead Air: How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies by Lear, David, 9781450216944
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  • ISBN: 9781450216944 | 1450216943
  • Cover: Paperback
  • Copyright: 3/17/2010

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EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS: 1. THEIR LISTENERS 2. THEIR ADVERTISERS 3. THEIR EMPLOYEES THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY
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