Dealing with Darwin How Great Companies Innovate at Every Phase of Their Evolution

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.

Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line. He has made the understanding and effective exploitation of disruptive technologies the core of his life-'s work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.