The Definitive Guide to HR Communication Engaging Employees in Benefits, Pay, and Performance

Alison Davis has served for 25 years as CEO of Davis & Company (www.davisandco.com), helping companies such as BNY Mellon, Georgia-Pacific, IKEA, Johnson & Johnson, MasterCard, and Merck reach, engage, and motivate employees. Davis is coauthor of Your Attention, Please and a weekly blog, “Insights,” at www.davisandco.com/blog. She frequently writes for leading business, communication, and HR publications, and was an online columnist for The New York Times. A sought-after speaker on communication issues, she is former President of the Council of Communication Management (CCM).

Jane Shannon, now an independent consultant (www.janeshannon.com), spent much of her career as Vice President of HR Communication at Citibank. She then worked as a Senior Communication Consultant at Davis & Company and as a principal in the communication practice of William M. Mercer, Inc. Her clients have included Texaco, Barnes & Noble, Bank of America, and United Distillers & Vintners. She authored 73 Ways to Improve Your Employee Communication Program and has spoken at communication conferences hosted by the Council of Communication Management (CCM) and the International Association of Business Communicators (IABC). A few years ago, she returned to her alma mater, University of Missouri-Columbia, to teach in its Journalism School’s Visiting Professor Program.

Acknowledgments     xvii

About the Authors     xix

Introduction     1

Part I: Taking a New Approach     9

Chapter 1: Know Your Employees     11

Chapter 2: Treat Your Employees Like Customers     27

Chapter 3: Plan and Manage Communication     39

Chapter 4: Frame Your Message      55

Chapter 5: Write Simply and Clearly     69

Chapter 6: Leverage Visuals     85

Chapter 7: Use the Right Tool for the Job     101

Chapter 8: Make Meetings Meaningful–and Support Managers     119

Chapter 9: Measure Effectiveness     135

Part II: Communicating in Key Situations     151

Chapter 10: Recruiting     153

Chapter 11: Orientation     167

Chapter 12: Policies     181

Chapter 13: Benefits     197

Chapter 14: Compensation     215

Chapter 15: Performance Management     231

Chapter 16: Saving for Retirement     249

Chapter 17: Leaving the Company     263

Endnotes     279

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