The Design of Business
, by Martin, Roger L.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781422177808 | 1422177807
- Cover: Hardcover
- Copyright: 10/13/2009
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results.