Design Fundamentals Notes on Color Theory: Learn by Video

You don’t have to enroll in an expensive college course to learn how to design effectively with color—now you can just watch the video! Through a combination of stop motion animations and live presentations, Rose Gonnella, executive director of Kean University’s Robert Busch School of Design, and illustrator Max Friedman explain the core principles of color theory in a way that you will both remember and enjoy.

The three-hour course is broken down into short, easily watchable videos that show you how and why the eye reacts to light to perceive different shades and hues; how to use a color wheel; when to use RGB instead of CMYK; the difference between color systems such as Kelvin, CRI, and Pantone; how to use color to create effective compositions; how to put together pleasing palettes for a variety of projects; and more.   

Fun and fast-paced, this imaginative video brings to life the basics and history of color science, the practical awareness of color qualities and characteristics, and the use of color in art and design for composition and visual expression. It’s the one lecture on color theory that students won’t want to skip.

System Requirements
Mac OS X 10.6, Microsoft Windows XP, or higher
GHz processor or higher
2 GB RAM or higher
1 GB Free HD Space (does not include lesson files)

Please note that this DVD can be viewed only on a computer. It will not work in DVD-Video player software or a DVD set-top player.

Rose Gonnella is the Executive Director of the Robert Busch School of Design at Kean University in Union County and Ocean County, New Jersey, and Wenzhou-Kean University, China (2015). Gonnella has taught graphic design for over 25 years including courses in design theory and materials and techniques. She currently serves on the executive board of the Art Directors Club of New Jersey (ADCNJ); is the Director of the Kean University/ADCNJ "Thinking Creatively" design conference; and she also directs and guides Kean Cre8tive, the RB/School of Design in-house graphic design studio. As co-author, Gonnella has contributed research and writing to seven books and has written numerous magazine and newspaper articles on creativity, art, and architecture, and design.

Max Friedman is an illustrator, designer, and filmmaker currently attending Kean University’s Robert Busch School of Design.