Design Genius The Ways and Workings of Creative Thinkers

Creative Thinkingexplores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to new ways of approaching the design process to help them to develop their powers of creative problem solving. The book's core content visually and textually explains rules, theory, best practice, techniques and delightful visual curiosities that are designed to engage, provoke and inspire. Professional insights are provided by international contributors from a broad spectrum of the applied visual arts, including advertising and creative agencies, artists, animators, designers, illustrators and typographers.

Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Introduction
Chapter one: Thinking in words
Where words come from...
...and where they are going
Chapter two: Thinking in images
Looking closely
Looking from a distance
What to leave in and what to take out
Constructing meaning
Chapter three: Thinking in numbers
Understanding proportion
Using numbers in design
Points of reference
Using and breaking rules
Chapter four: Thinking in form
How we ‘see’ shapes
Using form to control design
Controlling user reactions
Chapter five: Thinking in colour
What colours mean
Colour as a tool
Chapter six: Thinking processes
Design processes
Business processes
Market processes
Glossary
Bibliography
Index