The Design History Reader

This is the first anthology to address Design History as an established discipline, a field of study which is developing a contextualised understanding of the role of design and designed objects within social and cultural history. Extracts range from the 18th Century, when design and manufacture separated, to the present day. Drawn from scholarly and polemical books, research articles, exhibition catalogues, and magazines, the extracts are placed in themed sections, with each section separately introduced and each concluded with an annotated guide to further reading. Covering both primary texts (such as the writings of designers and design reformers) and secondary texts (in the form of key works of design history), the reader provides an essential resource for understanding the history of design, the development of the discipline, and contemporary issues in design history and practice. Selected authors: Judy Attfield, Rayner Banham, Roland Barthes, Walter Benjamin, Pierre Bourdieu, Denise Scott Brown, Ruth Schwarz Cowan, Clive Dilnot, Buckminster Fuller, Paul Greenhalgh, Dick Hebdige, Steven Heller, John Heskett, Pat Kirkham, Adolf Loos, Victor Margolin, Karl Marx, Jeffrey Meikle, William Morris, Gillian Naylor, Victor Papanek, Nikolaus Pevsner, John Ruskin, Adam Smith, Penny Sparke, John Styles, Nancy Troy, Thorstein Veblen, Robert Venturi, John Walker, Frank Lloyd Wright.

Grace Lees-Maffei is Senior Lecturer in the History and Theory of Design and Applied Arts at the University of Hertfordshire. Rebecca Houze is Associate Professor of Art History at Northern Illinois University.

List of Illustrations
Acknowledgements
Notes on Contributors
General Introduction
Histories
Introduction to Part One
New Designers 1676- 1820
Introduction
An Indian Basket, Providence, Rhode Island, 1676
A Slipware Dish by Samuel Malkin: An Analysis of Vernacular Design
Of The Division of Labour
The Wedgwood Slave Medallion: Values in Eighteenth-Century Design
Manufacturing, Consumption and Design in Eighteenth Century England
Guide to Further Reading for Section 1
Design Reform 1820-1910
Introduction
Science, Industry, and Art
The Nature of Gothic
The Ideal Book
The 'American System' and Mass-Production from Industrial Design
The 1900 Paris Exposition, from Art Nouveau in Fin-de-Siècle France
The Art and Craft of the Machine
Guide to Further Reading for Section 2
Modernisms 1908-1950
Introduction
Introduction to Modernism in Design
Ornament and Crime
Werkbund Theses and Antitheses
The Modern Movement before Nineteen-fourteen from Pioneers of Modern Design
The Coloristes and Charles-Edouard Jeanneret, from Modernism and the Decorative Arts in France
From Workshop to Laboratory, from The Bauhaus Reassessed
The Search for an American Design Aesthetic: from Art Deco to Streamlining
Guide to Further Reading for Section 3
War/Postwar/Cold War 1943-1970
Introduction
Utility Furniture and the Myth of Utility 1943-1948
'Here Is the Modern World Itself' the Festival of Britain's Representations of The Future
Populuxe
The Khrushchev Kitchen: Domesticating the Scientific-Technological Revolution
All That Glitters is Not Stainless
Guide to Further Reading for Section 4
Postmodernisms 1967-2006
Introduction
A Significance for A & P Parking Lots, or Learning from Las Vegas
The Ecstasy of Communication
There is No Kitsch, There is Only Design!
Deconstruction and Graphic Design: History Meets Theory
What was Philippe Starck thinking of?
Fabricating Identities: Survival and the Imagination in Jamaican Dancehall Culture
Guide to Further Reading for Section 5
Sustainable Futures 1960-2003
Introduction
Operating Manual for Spaceship Earth
How to Outmode a $4,000 Vehicle in Two Years, from The Waste Makers
Do-It-Yourself Murder: the Social and Moral Responsibility of the Designer, from Design for the Real World
Material Doubts and Plastic Fallout, from American Plastic
Introduction, The Green Consumer Supermarket Guide
Redefining Rubbish: Commodity Disposal and Sourcing
The Hannover Principles. Design for Sustainability
Guide to Further Reading for Section 6
Methods and Themes
Introduction to Part Two
Foundations, Debates, Historiography, 1980-1995
Introduction
Taking Stock in Design History
The State of Design History, Part I: Mapping the Field
Design History and the History of Design
Design History or Design Studies: Subject Matter and Methods
Resisting Colonization: Design History Has Its Own Identity
Guide to Further Reading for Section 7
Objects, Subjects And Negotiations
Introduction
Object as Image: The Italian Scooter Cycle
The Most Cherished Objects in the Home
How the Refrigerator Got Its Hum
The History of Craft
Faith, Form and Finish: Shaker Furniture in Context
Guide to Further Reading for Section 8
Gender and Design
Introduction
FORM/female FOLLOWS FUNCTION/male: Feminist Critiques of Design
The Architect's Wife, Introduction to As Long As Its Pink
Humanizing Modernism: the Crafts, 'Functioning Decoration,' and the Eamses
'In London's maze': the pleasures of fashionable consumption from The Hidden Consumer
Self-Made Motormen: The Material Construction of Working-class Masculine Identities through Car Modification
Guide to Further Reading for Section 9
Consumption
Introduction
The Fetishism of the Commodity and its Secret, from Capital
Conspicuous Consumption from The Theory of the Leisure Class
Myth Today, The New Citroën, and Plastic, from Mythologies
Introduction and The Sense of Distinction from Distinction: A Social Critique of the Judgement of Taste
'Parties Are the Answer': The Ascent of the Tupperware Party
The Revolution Will Be Marketed: American Corporations and Black Consumers during the 1960s
Guide to Further Reading for Section 10
Mediation
Introduction
The Work of Art in the Age of Mechanical Reproduction
Advertising, Mother of Graphic Design
'Decorators May Be Compared to Doctors' An Analysis of Rhoda and Agnes Garrett's Suggestions For House Decoration In Painting, Woodwork And Furniture (1876)
Integrative Practice: Oral History, Dress and Disability Studies
Introduction to Design and the Modern Magazine
Guide to Further Reading for Section 11
Local/Regional/National/Global
Introduction
Finding Poland in the Margins: The Case of the Zakopane Style
Furniture Design and Colonialism: Negotiating Relationships between Britain and Australia, 1880-1901
"From Baby's First Bath:" Kaô Soap and Modern Japanese Commercial Design
Land Rover and Colonial-Style Adventure
Swoosh Identity: Recontextualizations in Haiti and Romania
Guide to Further Reading for Section 12
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

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The Design History Reader

Summary

Author Biography

Table of Contents

Supplemental Materials