Design Management Case Studies

, by Hands, David; Ingram, Jack; Jerrard, Robert

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ISBN: 9780203994528 | 0203994523
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Copyright: 4/11/2002

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Through international cases, this invaluable book provides a unique and timely contribution to the knowledge of product and service innovation, giving useful insights into the way design can be used as a strategic business tool.

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Preface	p. xiii
Acknowledgements	p. xv
Introduction	p. 1
Notes on the Nature of Design Management	p. 3
Introduction to the Case Studies	p. 5
Case Study 1: Electrolux	p. 8
Research Methodologies for Postgraduate Studies in Design Management	p. 21
Case Study 2: Design Management Audits	p. 23
Case Study 2: Managing and Marketing Creativity	p. 24
Case Study 3: The Effectiveness of Design Management Communication in British Telecom	p. 57
Case Study 4: Design Management Potential at David Clarke Associates	p. 95
Case Study 5: Branding in the Fashion Industry	p. 126
Case Study 6: Managing Design at Skopos	p. 183
Index	p. 229
Table of Contents provided by Publisher. All Rights Reserved.

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Design Management Case Studies

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Design Management Case Studies

Summary

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