Design Works

High-profile business leaders from a wide range of international firms now use theories and methods from the design world to drive innovation, growth, and competitive advantage across their entire business. How can you implement this type of 'design thinking' within your organization to boost performance and increase your odds of achieving breakthrough ideas? Design Workstranslates design theories into 'business design' - a new, rigorously developed discipline that serves as a collaboration platform for enterprise strategy and transformation. Design Worksincludes helpful tools and tips for putting the core principles of design thinking into practice across the enterprise. Heather M.A. Fraser illustrates these methodologies using compelling case studies and inspiring interviews with business leaders - all of whom have used design thinking to tackle enterprise challenges and map out new opportunities for growth on the pathway to success. Pragmatic, fresh, and engagingly written, Design Workswill show you how to refocus energies to capitalize on new opportunities and to accelerate progress toward a renewed vision for your organization.