Designer's Guide to Fashion Apparel

A user-friendly and contemporary approach to the basic elements of fashion design, Designer's Guide to Apparel explores the creative process of apparel design and the development of a collection. Written from an industry perspective, it takes an active approach combining the elements and principles of design, aesthetic judgment, technical competence, and an understanding of the customer. Rooted in the practical use of the creative process, students are challenged to simultaneously meet the demands of aesthetics, production, and consumer needs and are encouraged to experiment with the concepts and to discover how they apply to the everyday tasks of designers. Features: - Full-colour photographs throughout illustrate colour schemes with examples of designers' work - Illustrated coverage of art elements and principles - Covers design specialties, including menswear and childrenswear and specialised design fields like knitwear and denim, swimwear and lingerie - Opening briefs provide essential information a designer needs to know - Sidebars include techniques that enhance the designer's experiences - Design activities extend concepts into practice - End of chapter Study Guides include chapter summary, key concepts, and discussion questions - Line art and fashion sketches illustrate projects and design research - Glossary of technical terms Instructor's Resources: - Instructor's Guide provides suggestions for planning the course and using the text in the classroom - PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

Evelyn L. Brannon is Professor Emeritus at Auburn University.

The Creative Challenge
Designer: A Job Description
Inspired to Design
Working a Creative Problem
The Design Process - Structural Design

The Designer's Toolbox
The Design Process - Decorative Features
Designing the Line

Designing for People
Visualising the Customer
Trick the Eye with Optical Illusions

Garment Engineering
Designing with Fabric
Shaping Fashion
Details and Trim

Design Specialties
Designing Menswear
Designing for Children, Tweens, and Teens
Specialised Design Fields: Knits, Denim, Coats, Dresses, Formal Wear, Swimwear, Lingerie