Designing for Accessibility: A Business Guide to Countering Design Exclusion

As new technology continually emerges, it is essential that companies design products that offer the right combination of functionality, usability, and accessibility for all consumers. In this volume,author Dr. Simeon Keates presents a step-by-step guide for companies on how to accomplish this difficult task, articulating why these three elements can make the critical difference in remaining competitive and economically viable over the long term. It is a "how to" book to help companies and designers offer products, services, and environments that do not discriminate between potential users and grounds of capability. Designing for Accessibilityprovides insightful case studies to illustrate the corporate benefits for designing accessibility, in addition to carefully selected and valuable figures and tables. It serves as a means to demystify what is involved in designing inclusive products for all users. Dr. Keates highlights numerous examples for designers, such ascreating a tool for Web browsing for older adults, as well as digital television access. This volume is a beneficial resource for business managers, policymakers, as well as corporate and design researchers to ensure the practical realization of accessible technology for all segments of society.