Designing Business and Management

Scholars and practitioners from management and design address the challenges and issues of designing business from a design perspective. Designing Business and Management combines practical models and grounded theories to improve organizations by design. For designing managers and managing designers, the book offers visual and conceptual models as well as theoretical concepts that connect the practice of designing with the activities of changing, organizing and managing. The book zooms in on designing beyond products and services. It focuses on designing businesses with a particular onus on social business and social entrepreneurship.

Designing Business and Management contributes to and enhances the discourse between leading design and management scholars; offers a first outline of issues, concepts, practices, methods and principles that currently represent the body of knowledge pertaining to designing business, with a special focus on perceiving business as a social activity; and explores the practices of designing and managing, their commonalities, distinctions and boundaries.

Sabine Junginger is associate professor at the School of Design Kolding, Denmark and member of the Centre for Design, Culture and Management, a collaboration with the University of Southern Denmark. Together with Rachel Cooper, she has edited the Handbook of Design Management (Bloomsbury Academic, 2011). She has also had articles published in Design Issues, The Design Journal, The Journal of Business Strategy and the Design Management Review.

Jurgen Faust is professor and Vice President for Academic Affairs and Research and Dean of the Media and Communication Faculty at the MHMK Munich, Germany. He is also the International Consultant for Strategy and Development, at the Istituto Europeo Disegno (IED) Group in Milan, Italy. His publications include: Dialogues in the realm of Managing as Designing (2004); and a Managing as Designing Needs: A Theory of Design in Designing Information and Organizations with a Positive Lens, Volume 2 (2007).

FOREWORD, Mohammed Yunus, Nobel Laureate, Bangladesh
INTRODUCTION, Designing Business by Jürgen Faust, MHMK, Munich, Germany and Sabine Junginger, School of Design Kolding, Denmark

SECTION 1: Designing Business: Concepts, Models, Processes and Challenges
1. Designing Action and Designing Organizations, Richard Buchanan, Weatherhead School of Management, Case Western Reserve University, USA
2. Processes and Models of Designing Business, Jurgen Faust, IED Milan, Italy & MHMK, Germany
3. Business Models and Models of Design Thinking, Charles Burnette, USA
4. Management as a Noble Profession...through Design, Youngjin Yoo, Fox School of Business, Temple University, USA
5. Design Led Business-under Construction, Bettina Neu, School of Design, New Zealand
6. New Ways of Knowing: Strategic Design for Social and Economic Innovation, Michele Rusk, University of Ulster, Ireland
7. The Emergence of the Designer Enterprise, Stefano Maffei, Politecnico Milan, Italy

SECTION 2: Educational and Professional Frameworks for Designing Business
8. The New Organization Design, Daved Barry, Copenhagen Business School, Denmark
9. Educational Frameworks for Designing Business, Stefan Meisiek, Copenhagen Business School Denmark
10. Designing Education for Business, Teal Triggs, University of the Arts, London
11. Innovation, Management, Creative Industries, Design Thinking and the Domestication of
A-Ha Moments, Castulus Kolo, MHMK Germany
12. Design and Business-NOT a Good Idea?!, Richard Boland, Weatherhead School of Management, Case Western Reserve University, USA
13. Passions and Interests-A Necessary Conflict?, Sabine Junginger, Kolding School of Design, Denmark
14. Designers as Design Activists by Luisa Collina and Anna Meroni, Politecnico di Milan, Italy

SECTION 3: Design Thinking and Designing Business
15. About the Activity of Design, Lily Diaz-Kommonen, Aalto University, Finland
16. Design Thinking versus Designing, Fil Salustri, Ryerson University, Canada
17. Design Thinking as an Indication of a Paradigm Shift, Oliver Szasz, MHMK, Germany
18. Collaboration requires Design Thinking, Matthew Hollern, Cleveland Institute of the Arts, USA
19. Design Culture (Cultura del Progetto) and Design Thinking, Valentina Auricchio, AuricchioBerloffa, Italy
20. Design Thinking and its Potential, Jurgen Faust, IED Milan & MHMK, Germany
21. An Alternative Concept: Imageneering, Daniela Nijs and Jo van Engelen, Rijksuniversität Groningen, Netherlands
22. Choosing Creative Problem-Solving (CPS) over Design Thinking as an Approach for Fostering Innovation, Amy Zidulka, Royal Roads University, Canada
23. Design Thinking, Utopia and the 'Designer', Hans Kaspar Hugentobler, Lucerne University of Applied Sciences and Arts, Switzerland

SECTION 4: Social Business as a Form of Designing Business
24. Social Business and Social Order, Ken Friedman, Swinburne University of Technology, Australia
25. Handmade by Love-Crochet Work and Social Business Design, Nadja Ruby, Elisa Steltner and Wolfgang Jonas, University of Arts Braunschweig, Germany
26. The Design of a New Prosperity, Simonetta Carbonaro, University of Boras Sweden and Domus Academy, Italy
27. Design-Led Innovation as a Means to Sustaining Social Innovation Enterprises, Sam Buccolo and Cara Wrighley, Queensland University of Technology, Australia
28. Designing our Future through a Culture of Innovation, Fabio di Liberto, Continuum Italy
29. Social Business Using Design Thinking, Anna Rylander, Gothenburg University, Sweden

CONCLUSION by Jürgen Faust and Sabine Junginger
Bibliography
Index