-Robert J. Waste, Survey Research Center, California State University, Chico
LOUIS M. REA is professor of city planning and director of the School of Public Administration and Urban Studies at San Diego State University. He is an established consultant to numerous municipal jurisdictions and private businesses. RICHARD A. PARKER is a professor in the School of Public Administration and Urban Studies at San Diego State University. He is also a market research and economic consultant to the public and private sectors.
Figures, Tables, and Exhibits
ix
(4)
Preface
xiii
(4)
The Authors
xvii
1 An Overview of the Sample Survey Process
1
(26)
PART ONE: DEVELOPING AND ADMINISTERING QUESTIONNAIRES
5 Utilizing Focus Groups in the Survey Research Process
82
(15)
PART TWO: ENSURING SCIENTIFIC ACCURACY
97
(50)
6 Understanding Sampling Theory
97
(17)
7 Determining the Sample Size
114
(14)
8 Selecting a Representative Sample
128
(19)
PART THREE: PRESENTING AND ANALYZING SURVEY RESULTS
147
(62)
9 Presenting and Describing Survey Data
147
(19)
10 Testing the Statistical Significance of Sample Survey Data
166
(23)
11 Measuring the Strength of Statistically Significant Relationships in Sample Survey Data
189
(9)
12 Preparing an Effective Final Report
198
(11)
Resource A. Table of Areas of a Standard Normal Distribution
209
(6)
Resource B. Measures of Central Tendency and Dispersion
215
(18)
Resource C. Glossary
233
(8)
Resource D. Answers to Selected Exercises
241
(6)
Bibliography
247
(2)
References
249
(2)
Index
251
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