Developing and Branding the Fashion Merchandising Portfolio

User-friendly, and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. The do's and don'ts of resumes and cover letters are addressed, along with tips for interviewing and networking. Accompanying CD-ROM includes additional exercises, checklists, and evaluation tools.

Introduction to the Merchandising Portfolio
Merchandising Portfolio Model
Portfolios
Organization and Contents
Presentation Formats and Layout
Use of Technology in Portfolio Development
Portfolio Presentation
Résumé Development
The Interview and the Cover Letter
Maintaining and Updating the Portfolio