Developing Business Strategies
, by Aaker, David A.
- ISBN: 9780471064114 | 0471064114
- Cover: Hardcover
- Copyright: 8/27/2001
For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.
DAVID A. AAKER is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the world. His books, including Marketing Research, Fourth Edition (Wiley), Building Strong Brands, and Brand Leadership, have been translated into over a dozen languages.
| PART 1 INTRODUCTION AND OVERVIEW | |||||
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3 | (15) | |||
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4 | (2) | |||
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6 | (2) | |||
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8 | (1) | |||
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8 | (4) | |||
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12 | (3) | |||
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15 | (3) | |||
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24 | (2) | |||
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26 | (2) | |||
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28 | (4) | |||
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32 | (1) | |||
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33 | (4) | |||
| PART 2 STRATEGIC ANALYSIS | |||||
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37 | (19) | |||
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37 | (5) | |||
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42 | (1) | |||
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42 | (5) | |||
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47 | (5) | |||
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52 | (4) | |||
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56 | (20) | |||
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57 | (2) | |||
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59 | (2) | |||
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61 | (1) | |||
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62 | (4) | |||
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66 | (6) | |||
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72 | (4) | |||
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76 | (20) | |||
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77 | (1) | |||
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78 | (1) | |||
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79 | (3) | |||
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82 | (3) | |||
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85 | (1) | |||
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86 | (1) | |||
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87 | (1) | |||
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88 | (1) | |||
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89 | (7) | |||
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96 | (15) | |||
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97 | (6) | |||
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103 | (1) | |||
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104 | (2) | |||
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106 | (5) | |||
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111 | (22) | |||
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112 | (3) | |||
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115 | (4) | |||
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119 | (3) | |||
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122 | (1) | |||
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122 | (5) | |||
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127 | (6) | |||
| PART 3 ALTERNATIVE BUSINESS STRATEGIES | |||||
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133 | (21) | |||
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134 | (5) | |||
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139 | (3) | |||
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142 | (7) | |||
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149 | (5) | |||
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154 | (18) | |||
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155 | (2) | |||
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157 | (7) | |||
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164 | (8) | |||
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172 | (20) | |||
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172 | (8) | |||
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180 | (3) | |||
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183 | (9) | |||
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192 | (20) | |||
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193 | (7) | |||
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200 | (9) | |||
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209 | (3) | |||
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212 | (19) | |||
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213 | (4) | |||
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217 | (4) | |||
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221 | (2) | |||
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223 | (2) | |||
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225 | (1) | |||
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226 | (1) | |||
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227 | (4) | |||
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231 | (19) | |||
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232 | (5) | |||
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237 | (2) | |||
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239 | (6) | |||
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245 | (5) | |||
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250 | (16) | |||
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251 | (2) | |||
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253 | (1) | |||
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254 | (2) | |||
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256 | (2) | |||
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258 | (2) | |||
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260 | (6) | |||
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266 | (21) | |||
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267 | (4) | |||
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271 | (2) | |||
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273 | (2) | |||
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275 | (2) | |||
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277 | (10) | |||
| PART 4 IMPLEMENTATION | |||||
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287 | (22) | |||
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288 | (1) | |||
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288 | (3) | |||
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291 | (1) | |||
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292 | (2) | |||
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294 | (4) | |||
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298 | (4) | |||
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302 | (3) | |||
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305 | (4) | |||
| Appendix: Planning Forms | 309 | (14) | |||
| Index | 323 |
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