Developing Business Strategies
, by Aaker, David A.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780471064114 | 0471064114
- Cover: Hardcover
- Copyright: 8/27/2001
For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.
DAVID A. AAKER is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the world. His books, including Marketing Research, Fourth Edition (Wiley), Building Strong Brands, and Brand Leadership, have been translated into over a dozen languages.
PART 1 INTRODUCTION AND OVERVIEW | |||||
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3 | (15) | |||
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32 | (1) | |||
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PART 2 STRATEGIC ANALYSIS | |||||
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119 | (3) | |||
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127 | (6) | |||
PART 3 ALTERNATIVE BUSINESS STRATEGIES | |||||
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133 | (21) | |||
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134 | (5) | |||
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139 | (3) | |||
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142 | (7) | |||
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149 | (5) | |||
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154 | (18) | |||
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164 | (8) | |||
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180 | (3) | |||
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PART 4 IMPLEMENTATION | |||||
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287 | (22) | |||
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288 | (3) | |||
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294 | (4) | |||
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298 | (4) | |||
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302 | (3) | |||
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305 | (4) | |||
Appendix: Planning Forms | 309 | (14) | |||
Index | 323 |
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