Developing a Creative and Innovative Integrated Marketing Communication Plan

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Developing a Creative and Innovative Integrated Marketing Communication Plan by Ogden, James R., 9780137783335
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  • ISBN: 9780137783335 | 0137783337
  • Cover: Paperback
  • Copyright: 4/20/1998

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For advertising and marketing courses in the schools of business and journalism. Able to be used as both a stand alone item or a supplement to current advertising books, this how to book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .
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