Developing a Successful Infrastructure for Convention and Event Tourism

To be successful in today's competitive convention and event tourism market, communities need to provide a complete package that includes quality lodging, convenient and affordable transportation, restaurants, entertainment, and tourist appeal. Developing a Successful Infrastructure for Convention and Event Tourism presents a multidisciplinary approach to the challenges of developing larger infrastructural needs. This unique book closely examines what it takes for a destination to be successful, providing a balanced approach to developing convention and event tourism. Respected experts from a variety of disciplines such as economics, tourism, communications, law, and public policy discuss practical strategies and what infrastructure should be in place to better ensure success for a convention destination.