Diffusion of Innovations, 5th Edition

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Preface
Elements of Diffusion
A History of Diffusion Research
Contributions and Criticisms of Diffusion Research
The Generation of Innovations
The Innovation-Decision Process
Attributes of Innovations and their Rate of Adoption
Innovativeness and Adopter Categories
Diffusion Networks
The Change Agent
Innovation in Organizations
Consequences of Innovations
Glossary
Bibliography
Name Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.