The Digital Business Start-Up Workbook The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

Cheryl Rickman is author of the bestselling start-up book The Small Business Start-Up Workbook and is ghostwriter to one of the BBC Dragon's.
Cheryl started her career working for an online information publisher before going on to run he own internet business aged 25. WebCritique was a web usability and content consultancy which she sold in 2005. Clients included Microsoft, Business Link and Motorola. Additionally, together with her partner, Cheryl co-founded ilikemusic.com (I Like Music) in 2000. During her time as Editor of ilikemusic.com, Cheryl spent seven years interviewing popstars and developing the business. The business now generates revenues in excess of £1m.
Cheryl has interviewed more than 100 entrepreneurs running businesses of all sizes, from one-man bands to large corporations; equally dedicated, passionate and insightful.

Dedication and Acknowledgements vii

Foreword ix

Introduction – Generation Entrepreneur: Open For Business 1

Part 1 – Starting Up Your Own Digital Business

Step One: Big Idea – Create And Evolve Your Concept 9

Step Two: Choose Your Business Model 25

Step Three: Assess Viability And Create A Customer-Centric Business Plan 51

Step Four: Fund Your Venture 81

Part 2 – Building Your Business

Step Five: Build Your Website 111

Step Six: Build Your Mobile App And Mobile-Friendly Site 153

Step Seven: Build Your Team 167

Step Eight: Build Your Brand 193

Part 3 – Running And Growing Your Business

Step Nine: Effective Online Marketing 207

Step Ten: Measure and Improve your Marketing and Website Performance 229

Step Eleven: Creating A Buzz Using People Power 245

Step Twelve: Selling Up 271

The Definitive Online Business Success Checklist 287

About Cheryl Rickman 291

References 293

Index 295

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