Digital Consumers : Reshaping the Information Professions

"The information professions - librarianship, archives, publishing and, to some extent, journalism - have been rocked by the digital transition that has led to disintermediation, easy access and massive information choice. Professional skills are increasingly being performed without the necessary context, rationale and understanding. Information now forms a consumer commodity with many diverse information producers engaged in the market. It is generally the lack of recognition of this fact amongst the information professions that explains the difficulties they find themselves in." "There is a need for a new belief system that will help information professionals survive and engage in a ubiquitous information environment, where they are no longer the dominant players, nor, indeed, the suppliers of first choice. The aim of this thought-provoking book is to provide that overarching vision, built on hard evidence rather than on PowerPoint 'puff'."--BOOK JACKET.