Direct Mail in the Digital Age, by Grensing-Pophal, Lin
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- ISBN: 9781770400719 | 1770400710
- Cover: Paperback
- Copyright: 5/16/2011
Direct Mail in the Digital Age shows that in the digital age, direct mail might be the perfect tool for small-business owners to capture their customers' attention. The saturation of email and digital marketing means that small-businesses must create integrated marketing plans which include direct mail. The author shows them how to compare direct mail to other marketing possibilities, and plan cost-effective direct mail strategy which will pack a punch into their marketing campaigns.