Direct Mail in the Digital Age

Direct Mail in the Digital Age shows that in the digital age, direct mail might be the perfect tool for small-business owners to capture their customers' attention. The saturation of email and digital marketing means that small-businesses must create integrated marketing plans which include direct mail. The author shows them how to compare direct mail to other marketing possibilities, and plan cost-effective direct mail strategy which will pack a punch into their marketing campaigns.

Lin Grensing-Pophal, PCM, has written many business and employee management articles for general and trade publications, and is the author of several other books published by Self-Counsel Press including Employee Management for Small Business and Managing Off-site Staff. She is accredited through the International Association of Business Communicators and the Society for Human Resource Management, and is a member of the American Society of Journalists and Authors.