The Discourse of Advertising

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The Discourse of Advertising by Cook,Guy, 9780415234559
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  • ISBN: 9780415234559 | 0415234557
  • Cover: Nonspecific Binding
  • Copyright: 8/24/2001

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The second-edition ofThe Discourse of Advertisinghas been substantially revised and includes new material and advertisements. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.
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